Why Air Con Hire is Essential for Fashion Show Organisers

These days, there is a lot more to organising a fashion show than hiring a venue, a catwalk and some suitable models. Shows are sophisticated events with accentuated lighting, pyrotechnics, music and other effects being expected by paying attendees and invited guests. Major shows are usually an annual event for a designer a chance for them to display their designs to the world. It is not surprising, then, that the events are lavish.

Air conditioning is also a fashion show essential, especially during the summer. At any time of year, attendees simply being too hot to enjoy the show inside a venue is something fashion designers and event organisers are anxious to avoid. There also needs to be a comfortable temperature in the photographers area, and backstage, which is usually crammed with models, dressers, the designer’s team, and make-up artists.

A variety of venues According to the Daily Telegraph newspaper, the fashion industry is worth over 20 billion each year to the UK economy. The industry is said to contribute as much as 40 billion when its wider contribution is taken into account, including tourism and related businesses. Some designers seek to outdo each other, often holding their shows in the most unlikely locations. In 2012, venues used for London Fashion week include Battersea Power Station, The Royal Opera House, The Old Sorting Office (New Oxford Street), and The Old Eurostar Terminal (Waterloo Station).

The advantages of renting air con Adequate and reliable air conditioning is fundamental at any fashion show venue. There are several benefits to hiring air conditioning for event organisers:

– Hired units will always be serviced before being released to event organisers. This means they will then work to maximum efficiencies and be less likely to breakdown.

– Event organisers can always receive the newest unit available, instead of purchasing dated equipment that may not be as efficient.

– Experienced air con hire personnel will know exactly which unit will best serve each particular venue and the ancillary equipment that may be required.

– Rented units are generally mobile, and therefore can be moved around a venue as required

– There are no long-term storage issues: units can simply be rented for fashion shows as and when required, with the rental specialist collecting and returning them to their depot once the show is over.

Planning is the key At a venue, whether a fixed air con system needs extra capacity, or where there is no fixed system at all, hired air conditioning is proven to be the ideal solution and is best arranged by planning in-advance.

Getting in touch with an established air con hire specialist and discussing mobile unit options in advance of a fashion show will bring peace of mind to the event organisers.

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Philip Smouha – Decades In The Fashion Industry

It has been said by many that the fashion industry is a cut-throat one. An industry that is very hard to succeed in simply due to the nature of how garments in particular change hands from manufacturers to end users.

The Smouha fabric company was a company that managed to successfully trade fabrics in Australia since 1950. That was until the Global financial crisis affected the customers of Smouha fabrics and they were unable to repay loans owed to the company.

We can still learn a lot about a fabric company that succeeded in this cut-throat industry. It was due to their great reputation, good service and above all else their commitment to stocking only the highest quality fabrics.

Smouha fabrics have lived through government changes in the last few decades which affected many importers. The government increasing the allowance of off shore manufacturing by reducing duties and tariffs is one such example. Even when competition became fierce with cheaper prices on offer to designers and manufacturers Smouha fabrics remained a trusted supplier. This was due to the fabric company delivering exactly what their customers wanted while financing them at the same time.

The fabric empire was started by Philips father Charles, originally from Manchester in the UK which traditionally was the textile centre. Long before the company traded millions of dollars each year the family business began with the goal of just surviving. The business continued to grow through many fashion trends from the 50s to today because of their great style and depth of knowledge of where trends were headed.

Philip Smouha, the director of the 49 year old family business has since found his footing after closing a chapter in his life and is successfully building companies once again. His son is involved in running a beer company called Lucky beer with him. The company has already had a great impact in Australia and off shore due to the cheeky nature of the marketing and original idea which no body has come up with before.

The solid principles of supporting customers and providing them with exactly what they need from the decades in the fashion industry have obviously not gone to waste. The Smouha family continue to live very successful lives.

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