Tag: Italy

Customized Denim By Gas Jeans

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GAS denim brand belongs to family business Grotto Company and was established in 1970 in Italy by Claudio Grotto. Mr. Grotto inherited a garment factory from his mother and started to produce modern personalized clothes which stood out compared with classical Italian cuts of the 1970s. The target audiences of the brand are primarily young people. GAS customized denim collections reveal their modern values and reflect their individuality.

The main concept of the brand can be best of all described by its advertising slogan saying Keep it simple! Dont think about the impression you make on the others, just be yourself. Simplicity, functionality, positivity, dynamic, quality and comfort, as well as moderate prices are typical characteristics of GAS clothes. The logo of the brand represents two intersecting rainbows. Company legend says this act of nature was seen by Claudio Grotto after a storm in Cape Town and inspired him to such extent he took it as a basis for his creation.

During the first years of its existence the company sold not only tailor made jeans by GAS, but also denim clothes by other established brands. However the success of GAS denim collections in Italy encouraged its establisher to give up distribution and expand the brand onto European markets. After Europe GAS begins to sell its production in the Far East, Arab countries and North America. Successful advertising contributes to the prosperity of the brand abroad. Today the company has its authorized departments in France, Spain, Germany, Great Britain and Hungary, as well as in Japan, India and Hong Kong.

By the way, speaking of advertising. GAS advertising campaigns generally are concentrated on scenes from real life and real people living next to us. The main idea is that even routine everyday situations can be bright and interesting. Besides, advertising campaigns of GAS brand are usually carried out on many different levels posters, advertising in modern magazines, video advertising on the website of the company all this depicting the same characters and their everyday life. For instance, in 2007 Grotto even issued a special magazine called MaGASine for this purpose.

Today jeans manufactured by GAS are sold in more than 56 countries all over the world and the number of GAS outlets has long ago come over 3000. Besides, the company sponsors many events, for example, it is an official partner of Repsol Honda team in MotoGP races.

Original clothes by GAS is manufactured in four main lines: GAS a stylish casual line of mens and womens wear, GAS Junior clothes line for children, taking account of all the latest fashion trends of the grown-ups wear. The childrens line includes outerwear, casual, shoes and accessories. GAS Denim a special line of customized jeans for young people, GAS Honda a line which is dedicated to Honda Company and concentrates on motooutfits. However, it is also popular among young people who prefer active leisure.

Miss sixty jeans

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The style of Miss sixty is mainly for the personal modern women. The brand constantly pursues innovation, changeable and unique to creat ego style belonged to women. Among its products, jeans are the most popular among customers as its unique design. Since the spring and summer of 2001, Miss sixty launched its footwear products that produced by the company itself. In 2003, the series of autumn and winter were guided by the famous designer, Katie Grand. Thanks for the smart designer, the clothes of that series not only has warm and sexy color combination, but also continue the consistent classic and satiric artistic touch.

Miss sixty is a branch brand of fashion brand-Sixty, a famous brand founded in 1989. Miss sixty is its most famous and popular branch brand. Miss sixty mainly aims at the changeable and individual urban modern women. The customers of Miss sixth keen on expressing their self image and style in different situations through the transformation of their clothes and collocation. The jeans of Miss sixty are favoured among women by its unique innovation design all the time. Miss sixty is a branch brand, which is the women’s clothing brand so fashionable that a lot of young people welcome.

Most customers of Miss sixty are the modern women who have their own style between 25 to 35 years old. In the beginning, Miss sixty was just a popular jeans brand. While in the few decads, Miss sixty successfully turned its image and products to female fashional clothes brand. The brand enlarged its products and would be not confined to jeans series any more. Since the spring and summer series of 2001, Miss sixty launched shoes and eyeglasses. While in the autumn and winter series of 2003, Miss sixty invited the famous deginer-Katie Grand to take the tiller, who makes the brand better and more popular.

Miss sixty was founded by Wichy Hassan in 1991. The brand is famous for its clothes, jeans, shoes, handbag and other accesories. The development of Miss sixty around the world is very reasonable. In the following year of its foundation, Miss sixty marched into America with Sixty Group. In 1999,

Miss sixty opened its first specialty store in Convert Garden, London. In 2005, Sixty Group started to enlarge the brand’s international impact. Then, their flagship stors were opened in Torky, Milan, Los Angeles, San Francisco and Shanghai. In China, Sixty has owned 13 specialty stores, and the biggest store was located in Shenzhen. These specialty stores all unified designed from Italy. All the stores hold the same style, which make the customers feel like place themselves in Italy.

Miss sixty complain the sex appeal with jeans. The concept from Italy is that a woman should be gentle, charming and sexy, while the practical way is the consistant innovation and changeable to become unique. Miss sixty’s jeans series and its special design concept always be favoured by numerous women. In modern fashional jeans market, Miss sixty is regarded as the true market leader.

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China’s Fashion Industry Has A Large Development Space

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China’s fashion industry is conceived and developed with the reform and opening up and economic growth. In the 1980s, China’s apparel processing industry gradually formed. In the early 1990s, Chinese industry has generated brand awareness, which can only be regarded as the gestation period of China’s fashion industry.

In the mid-1990s, Chinese people entered the stage of building a moderately prosperous society. People do not only want to dress warm, they also want to wear well and wear beautifully. China has developed into the world’s largest garment producer and exporter. The processing capacity and technical level of the Chinese clothing industry have been greatly improved.

The product quality and design level can also meet the demands of the domestic mass consumption. During this period, the Chinese clothing enterprises, whether started by processing the mass production of single product brand or producing high-end brands have started to realize the importance of brand building. They started to focus on product design and development and brand image promotion. In the late 1990s, China’s apparel industry can be said to start the season.

In the 21st century, the Chinese economy entered into the phase of rapid development. China’s apparel industry ushered in a wide range of major development. At the same time, China’s fashion market is also accelerating the process of globalization. The big international brands have entered China. They began to develop commercial activities in depth from Beijing, Shanghai and other big cities.

The Chinese apparel industry has experienced three decades of growth. But precisely, the Chinese fashion industry has only ten years of development history and is still in immature adolescence. The development process of China’s fashion industry is not like France, Italy and other developed countries. These countries take a top-down process of fashion democratization. China takes the bottom-up transformation and upgrading adjustment. China first had processing industry, and then the seeds of brand awareness and brand development and construction.

At this stage, the garment industry is the main force of China’s fashion industry. In the last two years, despite the global financial crisis, Chinese high-end clothing consumption remained a rapid growth. The sales of many men, women, children clothing brand this year have increased at a double-digit growth. The mass young fashion brands have been very active.

Looking ahead into the next five to ten years, China’s economy will continue to have a smooth development. China’s fashion industry in the domestic market will have more room for development. It will also cultivate high value-added brands to serve the international fashion market.

Most Influential Fashion Designers In History

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Its almost impossible for one person to say who the most influential fashion designers in history are, especially when you consider how many centuries that people have been designing fashions in every country in the world. There are a few design gurus from the last century, however, who stand out among the design movements of Europe and the Americas. These include some famous names like Prada, Armani and Dolce & Gabbanaall of whom are discussed in further detail below.

Giorgio Armani

The legend known simply as Armani is often referred to as the King of Lifestyle. Just as Ralph Lauren has mastered the design of lifestyle clothing in America, Giorgio Armani has become the most famous lifestyle designer from Italy. His collections have been hugely successful around the world because of the high-quality tailoring and minimum, fluid designs that took formal jackets and other traditional wear to a new level of comfort and style. You can find his clothing in films, on red carpets, and on everyone from monarchs to businesspeople on their lunch breaks.

Domenico Dolce & Stefano Gabbana

Dolce & Gabbana also hail from Italy, the Mecca of fashion design. This powerful fashion design house continues to evolve and expand the horizons of its blissfully feminine artistic influence. You can find the affordably priced designs of their second label, D&G, on street corners around the world. Dolce & Gabbanas high-end collections can also be found on red carpets and finer affairs in the most modern cities. The Dolce & Gabbana aesthetic is known for feminine curves, tight tailoring and exuberant patterns, including animal prints and florals mixed with corsets, rhinestones and other embellishments.

Miuccia Prada

Prada has become a household name decades after Miuccias entrance into the fashion world. She is unusual in the design world, having earned a PhD in Political Science and founded a fashion powerhouse in an industry dominated by male designers. Miuccia Prada has been able to influence fashion for decades and remains relevant today because she changes her aesthetic often and never lets her companys latest collections become stale or cyclical. Although the aesthetic of the collections is always changing, Prada is known for a few things: intricate and highly structured shoes, odd color choices and skirts including the dirndl and the A-line. Every season her designs have a new focus, though, with elements such as this seasons focus on lace, changing the face of Prada.

Diesel Jeans Style Like No Other

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Diesel jeans have become a hit sensation in the international fashion scene. Each pair of jeans by Diesel exudes a non-conformist and modish yet top-notch style that other brands can only hope to match. Throughout its more than three decades in the industry, it has maintained its position of being at the forefront of fashion – a fashion style initiator and forecaster.

Diesel jeans beautifully symbolize creativity, youth and fashion at its best. They present two seasonal collections every year to suit different needs of the season – they have the Autumn-Winter and Spring-Summer collection. Each collection features about 20,000 models. For jeans, Diesel Denim, Diesel Male and Diesel for Females are offered, as well as Custom jeans by Diesel available in 10,000 shops.

Each pair of jeans by Diesel is manufactured only in Italy as an assurance of top quality fabric and unmatched durability. Their style of jeans is unique and progressive, keeping up with the changes that every season brings along.

Let us take a look at some of the most popular jean models offered in the Fall/Winter 2010 collection.
– The Poiak, Larkee and Viker-R-Box all feature the destroyed / distressed look with slashes and cute truly unique of Diesel.
– The Lhela, Soozy and Newz for women are straight fits that highlight slim figures.
– The Darron, Krooley and Safado, with their tapered fits are part of the “Rain” style featuring rain-washed jeans that have irregular water droplet patterns.
– The Thanaz and Tazy are part of the skinny jeans series with notable metallic inserts

A pair of Diesel jeans cost about a hundred (minimum) to more than a few hundred dollars. Some may find them ridiculously expensive, but to most, such price is worth every dollar considering the top quality and unique design offered. They never go out of fashion, whatever the season. Besides, once you wear a Diesel, you have every reason to be confident – and confidence is something that is worth what can buy.

Wearing Diesel Jeans Right
As a general rule, Diesel distressed jeans are for the casual, comfy look. They look great with t-shirts, printed and plain, and a pair of sneakers or tennis shoes. Splotched jeans, in particular, must be worn with solid colours. You can get away with long sleeves or sweaters with splotched designs, finished off with a pair of tennis shoes or boots.

Dark wash Diesel denims can be worn with tees or dress shirts, even sweaters. They are also versatile to wear in just about any casual occasion. If you are bold enough to wear one of Diesel’s coloured jeans, pair them with neutral colours, specifically black or white. Those who prefer to go wild with Diesel cowboy waistband jeans should wear them with white or grey top. Allow the waist area to be shown for that extrovert look. Complete the look with a pair or grey or black shoes, boots or loafers.

Diesel jeans are icons of fashion like no other. Investing on a pair is an investment for quality, style, youth and creativity.