Fashion is a reflection of persons changing attitude and values. A personal style statement can become fashion when it is seen and adopted by others. The style should be appealing to be imitated by other public. On the other hand trend is referred to the particular set of product preferences within a consumer group. People generally follow fashion trends due to lack of confidence, interest, hesitation or lack of time to try out something new.
Features of Fashion
Fashion is not based on price
Fashion is changing everyday
Particular style becomes fashion when it is accepted by majority
Sales promotions doesnt have a direct impact in popularizing any sort of fashion
All fashions ends in excess