Gianni Versace made a name for himself in designer jeans, and 1994 followed his success up with the first of a series of Versace perfumes named for his designer jeans. Although the first Versace perfume, Gianni Versace, was introduced 1988, followed in 1989 by Woman, 1991 by the Versace perfume Versus, with its plum, rose, and cedar fragrances making it ideal for evening wear, and the Versace perfumes of the Jeans Series which followed beginning with Red Jeans in 1994, with their scents ranging from floral to citrus to exotic are one of the most popular in the world.
The Versace perfume Red Jeans was introduced as a companion to Versaces Blue Jeans cologne. Perhaps Versace need not have bothered with releasing the fragrances simultaneously, because its Blue Jeans cologne almost immediately took off as a Versace perfume for women, and remains equally popular among both men and women today.
Versace, however, did not stop with blue and red; 1995 brought Versace perfumes Baby Blue Jeans and Baby Rose Jeans; 1996, Yellow Jeans; and 1997, White Jeans. Metal Jeans followed in 2000.