Is The Fashion Industry Responsible For Eating Disorders

This is a highly debatable subject and although it is not considered to be the cause of eating disorders, media is often viewed as a contributing factor, especially amongst adolescent girls, who view the size and shape of models and actresses, as ideal body image.

Adolescents, who have an eating disorder, often have a distorted body image to begin with. They’re often over critical and ruthless in their self-evaluation, in terms of their body shape and weight. Through the medium of magazines and film, current trends pertaining to body image, or rather society’s image of the body, a person with an eating disorder feels that their own personal body, does not measure up to what is portrayed within the media and ideal or beautiful.

Unfortunately for the past decade, the fashion industry, while admittedly being at the mercy of advertisers,’ has used ultra thin, nearly skeletal looking models. The entire waif look has graced the pages of magazines and film, unfortunately for a person with a non- healthy body image and lack of self-esteem, striving to achieve what society has deemed beautiful, becomes an obsession.

The trend within the fashion industry is beginning to change, most notably in Milan, which have recently refused to allow underweight models to grace their notorious runways. Not all within the fashion industry are so willing to take a stand, they are in business to sell and that if the advertisers’ wants to use all too thin models, then that’s what they will have a gracing their magazines pages.

Although this trend is moving towards the use of healthy sized models, it may help to change society’s ideal on what a women’s shape should be. Some argue that it is much too easy to blame the fashion industry, when in reality eating disorders are at least initially a mental issue of the individual and their own idea of body image.

The debate is far from over and even with the strides that the few within the fashion industry has made, in the attempt to change society’s concept of what an ideal shape should be it is a task that will surely take decades to rectify. Society has a tendency to resist change, even more so if the media’s slow to change with it.

One of the warning signs of an eating disorder is the obsession with all too thin models and actresses. A person who suffers from an eating disorder often has many pictures of excessively thin people, strategically placed normally around mirrors or close to food sources. Generally, these pictures are used to remind the person suffering from an eating disorder of what they want to look like and it is used as a deterrent to eat or as motivation to exercise more.

How To Choose The Right Necktie

The women-dominated fashion arena has changed a lot. Now men are giving a tough competition to women when it comes to fashion accessories. Mens Neckties, although not a new fashion accessory for men, have come to take a prime place. Now men give more attention in choosing the right necktie that suits their outfit perfectly. Here are certain tips to polish the art of matching neckties for men, especially for novice who have just started to acquire the skill.

1. Choose a necktie made of quality fabric. The best fabric for ties is silk or satin that is labeled 100%. The shine of these fabrics go to make your entire attire attractive.
2. Choose a necktie with just the right length according to your height. Tall guys should choose a long tie and the shorter ones should choose short ties. The triangular edge of the tie should meet your bucket when tied properly around your neck. Try to tie the necktie in such a way that it extends i/2 inch past your belt line.
3. Match the color of your necktie with your shirt’s or suit’s color in order to achieve balance and harmony.
4.The easiest selection of tie comes when you wear a white shirt. It goes with any tie having whatsoever color under the sun. When wearing a colored shirt, try to contrast it with the tie color. If wearing a dark color shirt, go for a light colored tie. If wearing a light color shirt, then choose a dark colored tie. You can even select shirt and tie of similar color but the tie should be somewhat lighter or darker than the color of the shirt.
5. If you wear a shirt having stripes or checks then choose a tie having color that matches the dominant color of the stripes or checks.
6. Ties with patterns can also be selected for stripped or checkered shirts but you’ll have to be ultra cautious about selecting the patterns. A tie having box pattern, pin or polka dots can match a stripped shirt and the tie that has diagonal stripes can go with checkered shirts. However, ensure that the color of the tie complements well with the dominant color of the shirt otherwise you can end up looking funny.

The selection of your necktie will go waste if you don’t know how to tie a necktie. So learn the trick and see how all heads turn towards you!

The women-dominated fashion arena has changed a lot. Now men are giving a tough competition to women when it comes to fashion accessories. Mens Neckties, although not a new fashion accessory for men, have come to take a prime place. Now men give more attention in choosing the right necktie that suits their outfit perfectly. Here are certain tips to polish the art of matching neckties for men, especially for novice who have just started to acquire the skill.

1. Choose a necktie made of quality fabric. The best fabric for ties is silk or satin that is labeled 100%. The shine of these fabrics go to make your entire attire attractive.
2. Choose a necktie with just the right length according to your height. Tall guys should choose a long tie and the shorter ones should choose short ties. The triangular edge of the tie should meet your bucket when tied properly around your neck. Try to tie the necktie in such a way that it extends i/2 inch past your belt line.
3. Match the color of your necktie with your shirt’s or suit’s color in order to achieve balance and harmony.
4.The easiest selection of tie comes when you wear a white shirt. It goes with any tie having whatsoever color under the sun. When wearing a colored shirt, try to contrast it with the tie color. If wearing a dark color shirt, go for a light colored tie. If wearing a light color shirt, then choose a dark colored tie. You can even select shirt and tie of similar color but the tie should be somewhat lighter or darker than the color of the shirt.
5. If you wear a shirt having stripes or checks then choose a tie having color that matches the dominant color of the stripes or checks.
6. Ties with patterns can also be selected for stripped or checkered shirts but you’ll have to be ultra cautious about selecting the patterns. A tie having box pattern, pin or polka dots can match a stripped shirt and the tie that has diagonal stripes can go with checkered shirts. However, ensure that the color of the tie complements well with the dominant color of the shirt otherwise you can end up looking funny.

The selection of your necktie will go waste if you don’t know how to tie a necktie. So learn the trick and see how all heads turn towards you!

Fashion Jewelry Trends – Cz Animal Rings

Exactly what is the most up-to-date stunning, funk and entirely fun phenomena in cubic zirconia rings? Animal Cocktail Jewelry. You are able to keep your pocket book happy whilst your popular animals literally on hand with massive, striking, colorful Cubic zirconia Animal Jewelry. The cost of cz will allow you to purchase a number of CZ animal rings. From lions to dolphins and monkeys you can find virtually any kind of animal available in CZ ring form! They’ve been so entertaining to be dressed in and because 1 ring normally incorporates a number of different colors, it is possible to effortlessly match your cocktail rings to many outfits.
These kind of crazy zoo fashions make a fantastic surprise for any crazy and funky pal. For a lot of select people, the conventional rings you can find inside malls will not be adequate. Regular jewelry can seem a bit uninteresting at moments mainly because it all has a tendency to appear identical after a while. That isn’t the situation with animal cocktail jewelry! These are so neat and interesting and they will shake up your jewelry box. Don’t be afraid to put on these kinds of rings out and make a over the top and entertaining declaration! You can wear them with your drabbest outfits to provide a splash of color! Think about pairing one of these rings along with a business suit! The contrast can be so unexpected and exciting. In addition, you might attempt pairing them with a jacket and a pair of jeans – or perhaps with a little dark colored outfit.
The sole guideline for using these types of rings is to make sure you don’t overdo the remainder of your jewelry. These rings produce a enormous statement all on their own. Try not to put on various other rings on the same hands as your animal cocktail band. Furthermore, do not put on big bangles or bracelets on either arm. Cubic zirconia rings of all kinds are recognized for being reasonably priced in addition to still expensive looking. These kinds of rings help make an especially significant impression and continue to seem seriously high-priced. Certainly, animal cocktail jewelry is not really for everybody. Quite a few women will find the fun appearance to be showy and also perhaps even somewhat tacky. That’s completely up to the shopper’s preferences. A number of people will never be bold enough to attempt this kind of daring appearance, nevertheless if you are comfortable enough it will be possible to pull off this appearance effortlessly. The main element to wearing virtually any vivid and unique jewelry is definitely to wear it with self-belief.

Making skinny jeans work on men

Skinny jeans have snuck their way to the heart of more than one fashion trend and can now be counted as an essential for any fashion-forward guy. However, as with many of the most popular trends, skinny jeans aren’t always easy to get right. To look good in these tight-legged trousers, you need to make sure you not only get the right fit, but you also need to make sure to accessorise well. With a few handy hints and tips, you can conquer your fear of figure-hugging bottoms and try out the joys of skinny jeans for yourself.

The most essential part of introducing skinny jeans into your wardrobe is the moment you try them on for the first time. A close fit is essential to carry off the style but you don’t want jeans that are so tight that it’s possible to see the exact shape of your leg through them. Instead, you want skinny jeans that skim over your thighs and calves.

It’s also really important to make sure you get the waist measurement right as there’s nothing worse than skinny jeans with straining buttons. Avoid pipe cleaner legs or sagging bottoms by taking your measurements or trying on lots of different pairs until you find the right fit. You may also want to choose denim jeans that have a small amount of spandex in the mix, as they will have a little more stretch to them than other varieties.

Footwear is perhaps the biggest make or break choice when it comes to getting your skinny jeans right. Skip big, white trainers and choose something a little more flattering such as classic Converse boots or a gym shoes style. Boots can sometimes look good, especially if you’re rocking a cosy, winter look, but avoid wearing any too thick or sturdy, or they can make your feet look out of proportion. A pair of smart leather lace ups can also coordinate nicely. Wear these with a t-shirt and cardigan or to go with a fitted white shirt.

When it comes to your outerwear, you have a few great choices. Skinny jeans look particularly good with tailored coats and military designs. Throw on a pea coat or a structured army-style jacket for an effortlessly stylish look. On the other hand, you can team your jeans with a white t-shirt and a leather biker jacket for a real rock star vibe.

If you prefer a preppy look, wear them with a thin jumper, a simple blazer and a pair of geek chic rimmed glasses. The only thing you really need to watch out for are jackets that finish above the hip, as these can give you an awkward looking shape. Bomber jackets are a particularly bad offender in this regard. When it’s cold outside, you can pile as many layers onto your upper half as you need to without compromising on style as skinny jeans tend to balance the weight out nicely.

Accessorising with skinny jeans is easy once you know how, so stock up on some well-fitting mens skinny jeans and get ready to show off your legs and your well-developed sense of style.

Indian Fashion Industry

Colourful fashion trends of India

With the end of the 20th
century came the end of all hype which has created a more practical and
pragmatic environment and has given a more stable picture of the fashion
business.

In the 50s, 60s and 70s, the Indian fashion scenario wasn’t exactly
colorless. It was exciting, stylish and very graceful. There were no
designers, models, star or fashion design labels that the country could
show off. The value of a garment was judged by its style and fabric and
not by who made it.

It was regarded as ever so chic and
fashionable to approach any unfamiliar tailor, who could make a garment
for a few rupees, providing the perfect fit, finish and style. The high
society lady, who wore it, was proud for getting a good bargain and for
giving her name to the end result.

In 60s, tight ‘kurtas’,
‘churidars’ and high coiffures were a trend among ladies. It was an era
full of naughtiness and celebration in arts and music and cinema,
manifested by liberation from restriction and acceptance of new types of
materials such as plastic film and coated polyester fabric.

The
70s witnessed an increase in the export of traditional materials outside
the country as well as within. Hence, international fashion arrived in
India much before the MTV culture with the bold colors, flower prints
and bell-bottoms. Synthetics turned trendy and the disco culture
affected the fashion scenario.

It was in the early 80s when the
first fashion store ‘Ravissant’ opened in Mumbai. At that time garments
were retailed for a four-figure price tag. The ’80s was the era of self
consciousness and American designers like Calvin Klein became popular.
In India too, silhouettes became more masculine and the ‘salwar kameez’
was designed with shoulder pads.

With the evolution of designer
stores in Mumbai, the elegant fashion design culture was a trend among
Indians along with their heavy price tags. No doubt that a garment with a
heavy price tag was at the bottom stage of fashion. But clients
immediately transformed into the high fashion fold where they were
convinced that that the word ‘elegant fashion design culture’ means, it
had to have a higher price tag.

Garments were sold at unbelievable
prices only because the designers had decided to get themselves noticed
by making showy outfits and getting associated with the right shows,
celebrities and events.

Later, fashion shows shifted to
competitive events each attempting to out-do the other in theme, guest
list and media coverage. For any newcomer, the fashion business was the
number one professional art that time.

In the 90’s, the last
decade of the millennium, a move towards the drastic pairing down
returned with ethnic wears (Today, ethnic wear market in India is
accounted to Rs. 9000 crore). This led to the decline and the recession,
the push to sell at any cost and keep staying in the limelight. With
heavy cut throat competition and sound awareness of the client, the
inevitable occurred. The price tags, which had once reached at a peak,
began their downside journey.

At those times the downturn was not
only being experienced in the price tags of the garments, but also in
the business of fashion shows. More models, choreographers, make-up men,
hairstylists and designers streamed down into their business.

The
fun and party time in the Indian fashion scenario had not ended with
this, but continued. It was a point, where it reached at a certain
steady level and from there, in the beginning of the 21st centaury, with
new designers and models and some sensible designing; the fashion hype
accelerated its speed.

Indian fashion industry spreads its wings globally

For
the global fashion industry, India is a very big exporter of fabrics
and accessories. All over the world, Indian ethnic designs and materials
are considered as a significant facet for the fashion houses and
garment manufacturers. In fabrics, while sourcing for fashion wear,
India also plays a vital role as one of the biggest players in the
international fashion arena.

India’s strengths not only depend on its tradition, but also on its
raw materials. World over, India is the third largest producer of
cotton, the second largest producer of silk and the fifth largest
producer of man-made fibres.

In the international market, the
Indian garment and fabric industries have many fundamental aspects that
are compliant, in terms of cost effectiveness to produce, raw material,
quick adjustment for selling, and a wide ranges of preference in the
designs in the garments like with sequin, beadwork, aari or chikkon
embroidery etc, as well as cheaper skilled work force. India provides
these fashion garments to the international fashion houses at
competitive prices with shorter lead time and an effective monopoly in
designs which covers elaborated hand embroidery – accepted world over.

India
has always been considered as a default source in the embroidered
garment segment, but the changes of rupee against dollar has further
decreased the prices, thereby attracting buyers. So the international
fashion houses walk away with customized stuff, and in the end crafted
works are sold at very cheap rates.

As far as the market of
fabrics is concerned, the ranges available in India can attract as well
as confuse the buyer. A basic judgmental expectation in the choosing of
fabrics is the present trend in the international market. Much of the
production tasks take place in parts of the small town of Chapa in the
Eastern state of Bihar, a name one would have never even heard of. Here
fabric making is a family industry, the ranges and quality of raw silks
churned out here belie the crude production methods and equipment used-
tussars, matka silks, phaswas, you name it and they can design it. Surat
in Gujarat, is the supplier of an amazing set of jacquards, moss crepes
and georgette sheers – all fabrics utilized to make dazzling
silhouettes demanded world over. Another Indian fabric design that has
been specially designed for the fashion history is the “Madras check”
originally utilized for the universal “Lungi” a simple lower body wrap
worn in Southern India, this product has now traversed its way on to
bandannas, blouses, home furnishings and almost any thing one can think
of.

Recently many designers have started using traditional Indian
fabrics, designs and cuts to enhance their fashion collections. Ethnic
Indian designs with batik cravat, tie-and-dye or vegetable block print
is ‘in’ not just in India but all across the world.

In India, folk
embroidery is always associated with women. It is a way of their self
expression, and they make designs that depict their native culture,
their religion and their desires. Women embroider clothes for their
personal use, and the people linked with the pastoral profession prepare
embroidered animal decorations, decorative covers for horns and
foreheads and the Rabaris of Kutch in Gujarat do some of the finest
embroidery. Embroidered pieces are made during the festivals and
marriages, which are appliqu� work called ‘Dharaniya’. One of the
significant styles of Saurashtra is ‘Heer’ embroidery, which has bold
geometric designs, woven on silks. The Mutwa women of the Banni area of
Kutch have a fascinating embroidery where they make fine embroidery
works with designed motifs and mirrors in the size of pinheads, the
Gracia jats use geometric designs on the yoke of long dresses. Moreover,
the finest of quilts with appliqu� work are also made in Kutch.

Garments
embellishment with bead work is another area where it in demand in the
international market. Beads are used to prepare garlands and other
accessory items like belts and bags and these patterns now available for
haute couture evening wear too.

According to a survey, in recent times Indian women have given up
their traditional sari for western wears like t-shirts and shorts, as
they feel more comfortable in skirts and trousers instead of saris and
salwar kameez. It’s been noted that women spend just $165 million on
trousers and skirts against 1.74 billion dollars spent by men on
trousers. With more women coming out to work, the (combined) branded
trouser and skirts market has been increasing at a whopping 27 per cent
in sales terms. Women feel that Western clothing is more suitable,
particularly when working or using public transportation. Many corporate
offices are also in favor of their employees wearing Western wear.

In
India, Western inspiration is increasing due to the influence of TV and
films. Besides, shopping malls selling branded clothes have also
mushroomed in India and are fascinating the youngsters. Recently,
designer wear is being promoted through store chains such as Shopper’s
Stop, Pantaloons, Westside, etc. Companies such as Raymond and TCNS have
also set up their exclusive stores for designer wear such as Be: and W.


The market of India fashion industry

Recently, a report stated
that the Indian fashion industry can increase from its net worth of Rs
200 crore to Rs 1,000 crore in the next five to ten years. Currently,
the worldwide designer wear market is amounted at $35 billion, with a 9
per cent growth rate, with the Indian fashion industry creating hardly
0.1 per cent of the international industry’s net worth.

According
to approximations, the total apparel market in India is calculated to be
about Rs 20,000 crore. The branded apparel market’s size is nearly one
fourth of this or Rs 5,000 crore. Designer wear, in turn, covers nearly
about 0.2 per cent of the branded apparel market.

At present, the
largest sales turnover within the designer wear segment is about Rs25
crore, with other well-known names having less turnovers of Rs10-15
crore. In view of the prospects of the Indian fashion industry for
growth, the figures are not very hopeful.

The figure of fashion industry

o The organized market for designer apparel is about Rs 250 crore

o Designer wear calculates to less than 1 per cent of the apparel market

o The global market for designer wear is 5 per cent of total apparel market

o The global market for designer wear industry is largely dependent on the small-scale sector

o
Consumers for designer wear have a yearly household income of Rs 10
lakh-plus. There are 3 lakh such households developing at 40-45 per cent

o Designer wear industry is projected to increase to Rs 1,000 crore by 2015.

o More than 81 per cent of the population below 45 years of the age is fashion conscious.

Many
fashion designers and management experts foresee an average growth of
about 10-12 per cent for the Indian fashion industry in the coming
years. Though, the growth rate could be more than 15 per cent, if
infrastructural and other logistical bottlenecks and drawbacks are over
come.

India needs more effort to overcome

However, despite
the benefits available in India there are also some disadvantages. India
is not a remarkable player in the global market with reference to
brands because of its inability to add value to products. This is
observed by the fact that nearly 50 per cent of its exports are apparel
and made-ups where value addition is essential. Likewise, 75 per cent of
domestic apparel market is commoditized and unbranded and very few
Indian brands do survive in the foreign markets. Evidently, the Indian
market has not made a strong stand and hence it is difficult to make
Indian brands that can compete with global brands in India.

Another
reason for the fashion industry’s inadequate growth is the limited
experience of the designers and the platform they are offered. The
insignificance stalks from the reality that most of the young talent is
hired by the bigger names to work in their studios, thus imprinting
their work with the label of the big designers.

Though performing individual presentation is not an alternative
choice for most of the young talent, because of the limitation of
finance, a beginner designer’s name fails to come to the forefront.

Another thing, with regards to the ramp, is what the designers offer
is barely appropriate to be worn ordinarily. You’ll see there’s
dissimilarity between what is there on the ramp and what the Page Three
crowd wears. Some believe at present the fashion is in, but the tendency
hasn’t changed much as it is the old ones coming back. We have had
short kurtas, long kurtas, flowing skirts, etc. coming back into fashion
with only a new variety of designs.

Many management consultants
and professionals believe that the Indian fashion industry will be
boosted if the new comers are paid proper attention. What they require
is more support so that their work gets due recognition. According to
the consultants and professionals there should be a panel of people who
choose designers for showcasing according to their work and not their
name or who they’ve worked for earlier, and hence selection would be
purely based on quality. Besides this, the panel of judges should
comprise of people from the fashion schools rather than designers.

It has been observed that the media-hype around the big designers
and blatant commercialism has hindered business in the Indian fashion
industry. No clear cut picture is provided about the feasibility of the
products. Basically it is only the famous names that are being talked
of. What they offer is not quite daily-wear. The entire focal point of
the industry is on commercialism. The discussion is only regarding how
much is sold and for what price and nothing about the designs or styles.

Efforts to develop global fashion brands

It
needs innovative designers, a seamless supply chain, control over
retail and distribution and concentration of quality while dealing with
some image. While a few have accomplished something in the west covering
Tommy Hilfiger, Gucci, Zara, Armani, Versace, Ralph Lauren, etc, India
has not been capable to track on.

A serious reason for India not being successful has been its
isolation in the fashion system. Each stakeholder including designers,
exporters, textile players and retail chains need to come together along
with the government to make sure that the position of Indian fashion is
strong in the coming years.

There are various agencies and
industry associations that can support in brand-building practice. Many
of these agencies require attractive resources and making a global image
of Indian fashion rather than independently trying to promote
particular brands or textile segments.

Efforts to create strong global image

Large
textiles players require more and more to target on the market facing
activities while developing an association with small medium enterprise
(SME) clusters. Such kind of networks would be a benefit to that which
can focus on demand making and branding as well as for clusters that can
focus on quality production.

Efforts to create value networks

After
the entry of large retail chains like Wal-Mart, Gap etc in India, Small
scale manufacturers in India will find it very difficult to satisfy the
demands of these international buyers if they continue to promote their
products individually. Therefore, it is very important that value
networks are created between large textile and apparel companies in
India and small scale manufacturers, so that the marketing muscle of the
leading players can be utilized for receiving large orders while the
bigger players then assign the orders to the small-medium enterprises
according to their past record of quality and service. For this to be
put into practice, it will be vital to well-organize the information on
small-medium enterprise clusters in a perfect manner so that supplier
selection decisions are made according to the information in the long
run, only the more efficient small-medium enterprise players survive and
develop.

Efforts to concentrate on designers and designs

Designers have
a fundamental role to play in the future of Indian fashion scenario.
There should hence be an effective process for preparing these
designers. This can be done by sponsoring exchange programs with
international schools, increasing participations in the fashion capitals
of the world, motivating and offering business incubation to new
designers and rewarding efforts through proper design awards.

Even in India, well-known designers are incapable to tap finances
from well-organized resources, since a vital part of their assets are
brands and design talent which are not measured in terms of money and
hence it becomes difficult to judge the value. This has severely
inhibited their development and capability to raise retail existence
across the country and abroad. Likewise, there is no systematic approach
of existence in the fashion capitals of the world like Paris, Milan and
New York. Due to this, designers have to depend on their personal
contacts and relationships for organizing fashion shows and making
retail alliances. The French government as well as the British
government helps designers of their particular countries appreciably in
these areas as they understand that value creation through design is the
only way to carry on in the competitive landscape of the global fashion
industry. The Indian government and related agencies should also accept
this aspect of textile, apparel and fashion industry sincerely if they
need to see India on the global fashion map.

Work in collaboration: designers-corporate efforts

Designers
and many organizations can work globally through various models and with
many working relationships. The Indian fashion industry has many views
but only one such model, wherein a designer creates a retail venture
with his/her own brand through organized retail chains. There are many
other models according to brand ownership and division of operational
activities.

Globally, many models of collaboration between
designers and corporates are available. For example Ralph Lauren has
made an agreement with Jones Apparel for producing and retailing various
Polo brands. Likewise, Armani had an agreement with Zegna for
production, even while it was competing with them in the marketplace.
There are many cases of designer brands being co-owned by the designers
and corporates, Gucci-Alexander McQueen and Gucci-Stella McCartney being
some of them.

In the end, many designer businesses have been
obtained by corporates where designers play a major role in the design
elements of the business, but the brand and the organization is owned
completely by the corporate.

The current possession of Calvin
Klein by Philips Van Heusen and earlier holdings of Hugo Boss and
Valentino by Marzotto are some related examples in this segment. These
examples strongly point out that not only designers find such
relationships important for development, but also corporates find these
attractive for rising their profitability and growth. Likewise deals in
India could go a long way in developing the brand values of corporates
and designers.

Developing clusters

Making common
infrastructure for functioning such as design and sampling, affluent
treatment, product testing, etc can help in increasing the capability of
the clusters since noteworthy investments could be made by the cluster
itself rather than any single player.

Well-managed databases can
help in decreasing search costs and through data mining, rating of
players can be done so as to make the procurement process easier for
buyers. Cooperative marketing programs at different clusters can also
support players to grow up in the value chain by mixing their strengths
within the cluster.

Cluster based battle in the fashion industry
is characterized by the Italian industry. The National Chamber for
Italian Fashion for example, supports the development of the fashion
clusters at Milan and Florence in a well organized manner. Indian
industry can learn a lot from Italy because India has a similar cluster
based scattered production base, but has been incapable to link it with
design and branding capability.

If the above activities are
successfully considered, India could have an extraordinary development
in the fashion industry, which could increase from a negligible size to
Rs 8,000 crore in the coming decade.

Conclusion

In the 50s,
60s and 70s, the Indian fashion scenario was colorful and stylish, in
the end of 20th century it was quite subdued and with the beginning of
the 21st century it has geared up and is still experiencing the growth
with many spectrums of colours. Though this industry is growing at a
very good pace, besides achieving a negligible share in the global
market, still it needs to make severe efforts to stand amongst
international fashion market in various aspects.