Nike has just launched the newest Air Jordan in 2011, the 26th version in Air Jordan shoes series, though we don’t know for sure if the number is correct. Besides its classic 3 colorways, this new version has a special limited edition: the Year of the Rabbit Air Jordan — 2011 is Rabbit Year in Chinese Lunar Year. It might seem strange for a basketball shoe named like this, but obviously the decision is to coincide with a momentous year for Michael Jordan himself — Mr. Jordan was born in the year of the rabbit, 1963. As he turns to be 48 years old today, he enters the year of birth for the 4th time with his shoe slathered in Chinese symbolism. The Rabbit Year Air Jordan shoebox is designed to match the red envelopes, which is used to give lucky money at Chinese Lunar New Year, in red and gold with iconic geometric designs and Chinese characters, revolving around the Jumpman silhouette logo.
The shoe itself bears a white/metallic gold/varsity red/wolf grey colorway, at least two of them are popular colors in China, and it also matches well with Chinese national team uniform, Chicago Bulls uniform. The special edition Jordan shoe also features an insole reads “Brooklyn”, which is the New York borough where Mr. Jordan was born and also home to many Chinese people.
Another explanation for the color scheme is: According to Chinese popular superstition, the year of one’s birth sign is full of potential misfortune, and one way to avoid the bad luck is to wear red color.