Back in the 1950s, surfing was an almost unknown sport. Then, in the 1960s, everything changed. Surfing captured the imagination of a new, post war generation and almost overnight, a whole new fashion crave began. Surf clothing went from being just having a pair of baggy swimming trunks to a fashion statement. What caused the change?
No, it was not the Beach Boys who first popularized surfing. In 1957, a man wrote a short book about his daughter, who was one of the first surfer girls. Called “Gidget”, the book went on to become a hit movie in 1959. That was where it all really began.
James Darren and Sandra Dee starred in the film, supported by another big star of the era, Cliff Robertson. With its stellar cast and bevies of beautiful bikini clad girls and muscle built surfers, it was a sure hit. Not only that, but it captured the imagination of a generation, all of whom wanted to be a part of free and easy surfing life.